Back in November, Georgina Slater was named Digital Marketer of the Year at the prestigious DevelopHER Awards – a celebration of women excelling in technology across the East of England.
Georgina, who leads digital marketing at Tiger Eye, is known for combining strategic thinking with creative execution to deliver impactful, measurable results. Her win recognises not only her technical expertise but also her contribution to elevating digital marketing within the region’s tech community.
As part of our mission to spotlight exceptional East Anglian talent, we’re delighted to share this short interview exploring Georgina’s journey, her achievements, and the insights behind her award-winning work.
Q: Huge congratulations on your win! What does being named Digital Marketer of the Year mean to you?
A: It has been a big year for me, from becoming Head of Marketing & Communications to achieving Chartered Marketer status. But winning the award and being marketer of the year really meant the world to me. It was a wonderful feeling to be recognised by my brilliant colleagues, and I owe a lot to both Carol and Adam for nominating me. Just being nominated by my team was really special and overwhelming, especially this year as so much of my own work over the past twelve months has been carried out in collaboration with the wider team, including creating our new company Purpose and launching new, distinctive services.
I think often, as marketers, we are so focused on delivery and continued, incremental growth that we don’t get an opportunity to see the bigger picture, or the wider progress we are making. So, to then receive recognition from outside of the business was truly amazing and it was fantastic to have a chance to take a step back and look at my work from an outside perspective.
Q: What key project or achievement do you think really contributed to this award?
A: It’s tricky to narrow it down as my nomination covered such a range of work from the past year, as well as different aspects of our marketing activity. For example, the ROI of some of our events and promotions was mentioned as we achieved some remarkable results this year, but equally the human side of my role and my work as a manager were also mentioned.
I think a key initiative that the judges considered was my work on Tiger Eye’s new purpose: Harnessing Knowledge, Unleashing Potential. It has been fantastic to reshape how we talk about the breadth of work we deliver at Tiger Eye through this new messaging, which marks our new direction as a business. I really enjoyed collaborating with our wider team and our leadership team throughout the process of discovery, as we explored not just what we do, but why we do it, reflecting together on how knowledge drives the legal industry.
Q: How did you originally get into marketing?
A: Like so many other marketers I never set out to have a career in marketing. I studied English Literature at university and worked for a while in communications and copywriting, before landing my first marketing role. I am a keen learner and was very much interested in seeing how I could apply my existing skills to new challenges and found that my creative skills from a writing perspective applied quite naturally to marketing challenges like storytelling and creating compelling campaigns.
I am fortunate to have been able to grow massively in my role and I’ve learned a lot while getting “stuck in” with marketing (in all its forms). But, I’ve also invested a lot of time in learning new skills, working with the Chartered Institute of Marketing to gain formal qualifications, too.
Above: Georgina [right] accepting The Digital Marketer Award from Sophie Urry of Ginger Pickle – who sponsored the category.
Q: You work in digital marketing here in East Anglia – how would you describe the local marketing scene right now?
A: I think we are incredibly fortunate in East Anglia to have some wonderful, growing marketing communities, with practitioners keen to share ideas and learn from each other. With the sheer volume of technology businesses in our region, too, there are also great networks of tech-specific marketers which is a real benefit for both beginners and experienced marketers alike.
Q: How did it feel to have your work recognised through an award? Why do you think recognition like this is valuable for marketers?
A: As I mentioned earlier, I think as marketers we have a tough job in balancing strategy with delivery. With this, we are so often too focused on day-to-day marketing and can’t see our work from a bird’s eye view; sometimes it’s only those outside of marketing who can clearly see the impact across brand, client experience, etc. For me, it was a rare and special experience to have that opportunity to see the ‘outside’ perspective and reflect on my work in new light. Especially as a solo marketer it meant a lot as I could truly consider my own impact.
Q: For those who don’t have supportive colleagues around them, like you do – what would you say to someone who’s unsure about putting themselves forward for awards?
A: Ultimately, as marketers we know the results of our work more than anyone else – as we have to report on it and promote our work to stakeholders internally. So, in many ways, we are best positioned to really shout about our successes, though sometimes we shy away from the spotlight. I think everyone should have the opportunity to reflect on their work as a whole like I did in winning this award, so I would encourage anyone to put themselves forwards if they choose to.
Q: Looking ahead, what exciting things are you hoping to achieve in your digital marketing career of the next year?
A: There are many exciting changes happening at the moment at Tiger Eye and I’m looking forward to making the most of these new opportunities in the new year. For example, we’ve just enhanced Blueprint, our flagship legal knowledge management platform, so that Blueprint is now compatible with Microsoft SharePoint. This expands the platform’s capabilities and it can now help a wider range of firms to capture, secure and use knowledge more effectively. I’m looking forward to sharing this amazing news in more detail in the new year and showcasing new features in webinars and at events.
Tiger Eye also continues to grow and grow, and as a marketer, one of my greatest joys is being able to celebrate these successes and share these stories with the market. For example, we have just welcomed Simon Avery to our team, who is a highly-regarded iManage specialist and I’m looking forward to sharing his expertise with our clients through content and 1-1 meetings. Equally, we’ve just announced our strategic partnership alliance with KoP Consultancy and this is helping us to expand our reach into new regions like the Channel Islands.
We are seeing a real drive for in-person events in the world of legal technology, and this year we will be meeting with clients and prospects throughout the year at a wider range of in-person sessions which I’m really looking forward to. Much of our role as marketers is about understanding clients and the market so that we can deliver real value, and for me, in-person events are absolutely the best opportunities I’ve had to get that real-world understanding. It’s also just a delight to meet with so many of our happy clients and hear about how our work is delivering results for them.
This year, we are also focusing on creating forums and communities. There are so many inspirational innovators and technologists in the legal technology network as a whole but also in our own client base at Tiger Eye, and I’m looking forward to supporting knowledge sharing and facilitating discussions throughout our work in 2026.
Georgina’s Advice for entering awards
This is my call out to the many brilliant marketers that I know I am surrounded by in East Anglia… Please do make the most of the opportunities that are all around us! We are incredibly fortunate to have some excellent platforms in our region that are focused on celebrating marketing excellence and you have to be in it to win it. So, do put yourself forward in order to make the most of these initiatives, including not just awards but also our communities, which can bring so much positivity as well as chances to learn and grow.
Why We’re Sharing This
At the East Anglian Marketing Awards, we love celebrating local talent getting the recognition they deserve. Georgina’s story is a perfect example of the kinds of characters we highlight with the ‘Individual’ Categories of the East Anglian Marketing Awards – the marketers who are brilliant and humble, and might otherwise fly under the radar.
Nominations for the 2026 EAMAs open in March – and we can’t wait to see more stories like this.