Why we're here

Luke is the co-founder of the award-winning branding agency UnitedUs, where he’s led the team for over 13 years, building standout brands with clients including LEGO, Google, Goodwood and Wagamama. UnitedUs champions the space where creativity meets commerce, working with clients to build brands that change the game.

Alongside the agency, Luke and his co-founders are creative entrepreneurs and investors, with businesses across the sports, legal and commercial property sectors in the UK. He’s also a published photographer with a passion for storytelling through imagery.

Chloe Keith is Managing Director at Toolbox Marketing and has been working in Suffolk-based marketing agencies for the past 20 years.

Chloe has worked in every aspect of the retail, leisure and placemaking marketing mix, across the UK and Europe, and therefore has a detailed understanding of what is required to run a successful agency, get the most out of her team and deliver results for over 30 clients.

Chloe has been involved in multiple marketing industry awards including the NWMA, Revo’s, SCEPTRE’s, Maxi’s and South African Council of Shopping Centres.

Gene is an award-winning marketing leader with 16+ years across B2B and B2C, with campaigns recognised by Cannes Lions, PRWeek Awards, The Drum Social Media Awards, B2B Marketing Awards, Design Business Awards, .Comm, Horizon and the Viddy awards. Recent highlights include GE Aerospace’s “Sound of Flight” and DBA-winning achievements for Anglian Water, plus multi-market campaigns for Embraer and MAN Truck & Bus UK.

Gene is at his best building collaborative teams, developing impactful strategies and standout creative campaigns to accelerate growth. 

Keaton is a rare hybrid: a director who oversees both marketing and design, with a career built on bridging the gap between strategy, storytelling, and the nuts-and-bolts of frontend execution. As Marketing & Design Director, he’s as comfortable planning campaigns as he is designing interfaces or diving into code. He’s been lead on projects for Barnardo’s, AstraZeneca, Amazon AWS, and even the Queen! (via The Royal Collection Trust).

Now five years into the energy sphere, Keaton is known for injecting humour into a sector that often takes itself too seriously. He also holds a famously sceptical view of award ceremonies, which is precisely why he’s a perfect fit to help make these ones matter.

Xandrina is a Social Media Consultant, Trainer, UGC Creator, Speaker, and Author with over a decade of experience helping brands turn scrolls into action. As Founder of Allday Marketing, she supports businesses with standout strategies, team training, and social-first content that connects. She’s led global social teams, delivered workshops internationally, spoken on social strategy and brand building, and created UGC for lifestyle, food & drink, travel, and family-friendly brands.

Grace Appleby is a marketing strategist, speaker and community builder based in East Anglia. She works at the head office of Signs Express – the UK & Ireland’s largest signs and graphics franchise, where she supports franchisees with marketing strategy, personal branding and local growth, helping bridge the gap between national direction and local impact.

Grace is the sole founder, creator and organiser of the Norfolk Women’s Marketing Network and the East Anglian Marketing Awards. Through these initiatives, she has built inclusive, highly engaged marketing communities and platforms that celebrate talent, champion diverse voices and recognise marketing that makes a real difference across the region.