Recently crowned Digital Agency of the Year (Small) at the UK Agency Awards 2025, Pivotal Digital is proving that big ideas don’t just come from big cities. Pivotal are a full-service digital agency based in Norwich, who design and build websites and apps, then power them with marketing that drives real growth. We caught up with directors Tait Pollack and Hannah Payne to hear more about the win – and why recognition like this matters for the region’s marketing scene.
Q: Congratulations on your win! How did it feel to be named Digital Agency of the Year?
A: “We’re absolutely buzzing to be named Digital Agency of the Year! It means so much to see the team’s hard work, creativity, and passion recognised like this. We’re so proud of what we’ve achieved together, it really feels like a big moment for all of us.”
Q: What made you decide to enter the UK Agency Awards?
A: “We wanted to put ourselves out there and see how we measured up against some of the best in the industry. Entering the UK Agency Awards was as much about learning and growing as it was about winning, it pushed us to reflect on what makes us different and celebrate the progress we’ve made as a team. It was a real confidence boost just to enter, and being recognised has taken that to another level.”
Q: Why do you think recognition like this matters – especially for regional agencies?
A: “Recognition like this really matters because it shines a light on the incredible talent we have here in Norwich. It proves that you don’t have to be based in London or a major city to compete on a national stage. Awards like this give regional agencies visibility, help attract great clients and talent, and show that brilliant, creative work is happening right here – and it deserves to be seen.”
Above: Some of the Pivotal Digital team at the 2025 Norfolk Women’s Marketing Awards celebration. The East Anglian Marketing Awards evolved from the NWMA programme, expanding to cover all gender identities and a wider geography.
Q: What do you think makes your team or approach stand out?
A: “What makes our team stand out is the culture we’ve built, it’s collaborative and supportive. Everyone’s ideas are valued, and that creates space for real creativity to thrive. We’re not just about coming up with great ideas though, we’re driven by results. We care about impact, and that combination of creativity and accountability is what really sets us apart.”
Q: What’s next for Pivotal Digital?
A: “What’s next for us is all about growth – for Pivotal and for our clients. We’re building on this momentum to push our creativity and digital capability even further. Our focus is on helping clients grow in smarter, more meaningful ways while continuing to evolve as a team and a business. There’s a real sense that we’re just getting started.”
Tait and Hannah’s Advice for entering awards
“Our advice would be to keep it honest and genuine – don’t try to sound like anyone else. The best entries come from a place of real passion and pride. The UK Agency Awards are industry-leading and well respected, so take the time to tell your story properly and show what makes your team special. Authenticity always stands out.”